Although The Game’s legal troubles continue to mount, the Compton, California rapper refuses to let up and allow anything to affect his business endeavors.
The former Aftermath Entertainment artist has partnered with G FarmaBrands, a California-based company that specializes in marijuana-based products for medical and adult use. According to Billboard, The Game will help launch “G Stiks” and “G Drinks,” products that will be available throughout California and Washington.
“As an award-winning recording artist, star and icon, The Game embodies the true spirit of the marijuana culture,” Ata Gonzalez, founder of G FarmaBrands (which currently serves more than 700 dispensaries in California), said in a press release sent to Billboard. “He understands the plant and is a firm believer in us as a company and our dedication to setting the industry standard through quality and innovation.”
Billboard reports that “G Stiks” are cone-shaped cannabis cigarettes that will be available in six different blends, while “G Drinks” will feature lemonade beverages in flavors of original, pink and strawberry, all of which will be infused with the company’s Liquid Gold cannabis oil.
The Game is said to have helped craft both products around his own personal tastes.
“These guys are the pioneers of innovation in the cannabis industry,” The Game said of G FarmaBrands in a statement, according to Billboard. “I’m excited to help raise awareness for G Stiks and G Drinks in all territories that we are available.”
The Game isn’t the only rapper to have immersed himself in the marijuana business this year. It was reported last month that both Method Man and Redman were close to securing a deal with marijuana dispensary finder, Blaze Now.