When they say something, their followers know that they’re saying it because they believe it. You understand their authenticity and their trust through their own voice,” she said.
By Christine Burroni
Forget Advil: Celebrities are rubbing cannabis-infused lotion on their bodies to get through a long day.
“Whether they’re using it on their feet before they walk down the red carpet [or] whether they use it for joint pain … we feel incredibly grateful and blessed that [celebrities] have found their own and very different kinds of relief,” Cindy Capobianco, owner of cannabis-infused product company Lord Jones, recently told Page Six.
“Recently I did a play on Broadway for six months, and my body was wrecked,” Wilde told the New York Times earlier this month. “My neck was really tight. The CBD has relaxing benefits, and the idea is to avoid using too many painkillers.”The company, which specializes in lotion ($50) and edibles ($30-$60), has been lauded by Olivia Wilde, Jessica Seinfeld, Busy Philipps, Stacy London and more.
London wrote on social media about not having to depend on medication as she recovered from spinal surgery last year.
“I am not a fan of prescription painkillers though they were kinda unavoidable after spine surgery,” she wrote. “I am so sensitive to medication the side effects were awful. But this product helped me off of them in 10 days. I never looked back.”
The style guru, 48, got the recommendation first hand as she’s a friend of Capobianco’s.
“She’s an incredibly close friend [and] I knew that she suffered [from] psoriatic arthritis, and I said, ‘I’d love you to try this and see if helps you,’ and she tried it and was like, ‘I can’t believe that I slept through the night because I’m in debilitating pain.’”
But regardless of who may or may not know Capobianco, she insists the celebrity testimonials are purely organic.
“Our product first and foremost is safe and effective. We don’t pay anyone for endorsements none of the people that have spoken about our products publicly are not investors in the company or affiliated with the company in any way,” Capobianco told us.
Lord Jones’ celebrity clients — in true Hollywood fashion — also apply their topical lotion before undergoing any cosmetic surgeries. “They bruise less, they have less swelling and they’re more comfortable,” she explained.
Despite the A-list endorsements, Lord Jones’ products remain stigmatized even though they lack THC, the psychoactive ingredient in marijuana.Others have used the company’s edible gumdrops or dark chocolate to soothe anxiety, like Philipps who recently posted on Instagram that an edible gumdrop got her through a flight delay at the airport.
“It’s polarizing, there are a lot of people who just think cannabis is a drug,” she explained. “Anyone who is going to speak publicly about it and has a public persona and a following clearly is going to be passionate about it.”
We’re told that Seinfeld, someone Capobianco considers “a wellness pioneer,” received backlash for posting about the product.
“It was early on and a lot of followers were like, ‘bye,’” Capobianco recalled. “She was really one of the first celebrities to publicly share her feelings about cannabis and then her feelings about our products in relation to cannabis.”
To Capobianco, the celebrity loyalty and shares to their hundreds of thousands of followers help the company’s long-term goal of de-stigmatizing cannabis.
“When they say something, their followers know that they’re saying it because they believe it. You understand their authenticity and their trust through their own voice,” she said.