Kushella Reigns at Coachella

By:Jeremy Gordon

 

Just because marijuana is legal in a state doesn’t mean it’s legal at a music festival; Coachella attendees are officially prohibited from bringing drugs on festival grounds, even though obtaining legal marijuana in California is as easy as walking into a store and saying, “Hey, I’d like to buy some legal marijuana.” But WeedMaps, described by Tech Crunch as “the Yelp of marijuana dispensaries,” has a plan: TMZ reports that WeedMaps and marketing firm Talent Resources are partnering up to build an “oasis” for weed smokers, located six miles from the festival.

Here’s how TMZ describes it: “Our ganja sources tell us the spot will feature 2 grow houses, a ‘greenhouse,’ and 5 geodesic domes to test different strains from GenX, Brass Knuckles and West Coast Cure.” An attached photo shows a mockup of several glowing domes, where all of the marijuana action will take place.

Festivals are hubs for branded content, but enabling the kids to properly smoke (or vape, or dab, and so forth) beforethat Radiohead set counts as a type of public good. It’s probably healthier than handing out free caffeine pills, as I’ve seen at a few festivals.

The next step should be even easier: Put the dang weed tent inside the dang festival. People are gonna find a way to get high, anyways.

The Coachella City Council chamber was packed Wednesday evening as outraged residents spoke out against the city’s approval of Kushella, a marijuana trade show and festival slated to begin Friday.

The council approved the festival in a 4-1 vote on March 22, when organizers with the collective known as Coachella Cannabis Life agreed to pay the city $19,000 in addition to transient occupancy tax, excise tax and sales tax in exchange for the temporary use of a city-owned lot at Calhoun Street and Avenue 50. Only one resident spoke during that public hearing and was in favor of the project.

The festival will run the next three weekends as well as April 20 — a famous date for pot enthusiasts known as 4/20. Cannabis vendors, food and drinks and live music will be on site during the event, which begins at 10 a.m. and will be completely shut down by 3 a.m., according to Freddie Wyatt, the event’s executive producer whose company Munch + Co was brought on last week to help organize the event logistics . Three parking lots will be available, as well as RV day parking and a shuttle to the nearby Coachella Valley Music and Arts Festival. For more information on tickets and parking, visit kushella-life.com.

Source: Coachella Is Getting a Marijuana “Oasis” | SPIN

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