Jane West helping women lead cannabis movement

Jane West comes to the cannabis industry after two decades as an event planner. I recently spoke with her, and she is certain that “Type A women will benefit from cannabis when prohibition ends.” She is not referring to the benefits, medicinal or otherwise of cannabis, but the economic and business potential of the substance. West knew no one in the cannabis industry in 2013, but she began creating events that included a cannabis angle. One such event was “High Note,” the wildly popular event at Red Rocks to benefit the Colorado Symphony Orchestra. Raising over a quarter million dollars, the event “became too popular to be legal.” Hassles selling tickets online and obtaining insurance put the kibosh on any such future gatherings, which hassles are similar to the incongruous provisions prohibiting cannabis dispensaries from availing themselves of basic banking facilities.

West shifted into establishing Women Grow, which has now blossomed (pun intended) into 30,000 members in 40 cities and myriad monthly meetings. “The organization puts the focus on women as leaders,” asserts West. “It reflects a diverse spectrum of the American economy, and has done much to change the traditional cannabis business structure.”

Her eponymous brand is “blowing up as a legal lifestyle brand.” She astutely is looking at the “incipient market,” meaning those women who have never used cannabis, or who have not done so in the last five years. By promoting the increasing evidence that cannabis presents a healthier lifestyle than alcohol, West is tapping into the incipient market with success.

 

 

Marijuana plants grow in a greenhouse at the Los Suenos Farms facility in Avondale, Colorado, U.S., on Thursday, Feb. 25, 2016. About 938 dispensaries, which outnumber Starbucks in Colorado, in 2015 yielded $135 million in state taxes and fees, 44 percent more than a year earlier. Jane West and others try to educate folks that sun grown plants are better then greenhouse plants. Photographer: Matthew Staver/Bloomberg

Jane West hosting one of her edible cannabis events.

Jane West hosting one of her edible cannabis events.

Jane West comes to the cannabis industry after two decades as an event planner. I recently spoke with her, and she is certain that “Type A women will benefit from cannabis when prohibition ends.” She is not referring to the benefits, medicinal or otherwise of cannabis, but the economic and business potential of the substance. West knew no one in the cannabis industry in 2013, but she began creating events that included a cannabis angle. One such event was “High Note,” the wildly popular event at Red Rocks to benefit the Colorado Symphony Orchestra. Raising over a quarter million dollars, the event “became too popular to be legal.” Hassles selling tickets online and obtaining insurance put the kibosh on any such future gatherings, which hassles are similar to the incongruous provisions prohibiting cannabis dispensaries from availing themselves of basic banking facilities.

West shifted into establishing Women Grow, which has now blossomed (pun intended) into 30,000 members in 40 cities and myriad monthly meetings. “The organization puts the focus on women as leaders,” asserts West. “It reflects a diverse spectrum of the American economy, and has done much to change the traditional cannabis business structure.”

Her eponymous brand is “blowing up as a legal lifestyle brand.” She astutely is looking at the “incipient market,” meaning those women who have never used cannabis, or who have not done so in the last five years. By promoting the increasing evidence that cannabis presents a healthier lifestyle than alcohol, West is tapping into the incipient market with success.

She is astutely taking a page out of the ‘freemium’ market by offering a no cost e-book download espousing why one “should consider incorporating cannabis into your system instead of flushing it out.” West’s brand is not the only women-centric company in the cannabis space. Whoopi Goldberg is launching an edibles product line to relieve menstrual pain.

In terms of product the Jane West website offers a range of items, from hemp oil lemon dream sugar scrub to a golf set, which includes three numbered screw-open storage balls and two golf tee one-hitters.  “The pros know variety is the spice of life, hence the need for up to three different strains on the course.” West told me she is working with the clever design firm that launched the elegantly effective Rabbit wine bottle opener for some cannabis-related SKUs.

 

http://www.forbes.com/sites/bradauerbach/2016/03/31/women-grabbing-picks-and-shovels-in-the-cannabis-gold-rush-jane-west/#28ed89f029d4

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